College of Education and Human Development Statue

Celebrating Our Past. Transforming The Future.


This fall, the College of Education and Human Development will begin a year-long celebration of 50 years of excellence.

Throughout our history we have been charged with transforming and enriching lives through education and health. Created as a school for teachers, we are now a school for leaders.

We offer 21 undergraduate programs and more than 30 graduate programs across multiple emphasis areas.

Educators, sports professionals, business leaders, healthcare professionals. Whatever the industry, our graduates are game-changers. Our graduates transform lives.

About the College

We Teach Texas


We are proud to be one of 11 universities in the Texas A&M University System preparing educators for Texas school systems.

There are more than 10,000 Aggies working in Texas schools across 746 districts and 208 counties. Thanks to our excellence in teacher preparation, these Aggies will stay in the classrooms long after their peers.

Become a Teacher

Learn about the TAMUS initiative

Departments in the College of Education & Human Development

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EAHR develops educational leaders and improves practice through teaching, research and service.

Educational Psychology Teacher Painting Students

EPSY is home to a variety of interrelated disciplines and degree options focused on human development and well-being in educational and community contexts.

Health-kinesiology

HLKN is the largest academic department at Texas A&M University and generates over 98,000 credit hours and 203,000 (Modified) weighted student credit hours each year.

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TLAC’s mission is to create experiences that advance teaching, research and service through the application of knowledge in the preparation and development of quality educators; placing high value on collaboration, diversity, critical thinking, and creativity.

Staff and Faculty Kudos

If you’ve had a great encounter with a College of Education and Human Development faculty or staff member, tell us about it! Nominate them here.

Closing The Branding Gap Between Male And Female Athletes

Closing The Branding Gap Between Male And Female Athletes
February 1, 2019 Heather Gillin
Serena Williams and Lebron James
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Closing The Branding Gap Between Male And Female Athletes


On Forbes’ list of the world’s highest paid athletes, not a single female athlete made the cut. Why is that?

Recent research from the Department of Health and Kinesiology in the College of Education and Human Development aims to demystify why female athletes do not stack up to their male counterparts in building profitable personal brands.

“Serena Williams is the top female athlete earner, but she still makes less than the bottom 10 men in the top 100 earners list,” Dr. Natasha Brison, sport management assistant professor, said.

Brison and Dr. Gregg Bennett, also a professor of sport management, interviewed well-known female athletes, under the condition of anonymity, to understand what barriers existed for them in building personal brands and exposure.

GENDER-BIASED BARRIERS

The male counterparts to the female athletes interviewed are household names, like Lebron James. However, Bennett said the female athletes felt their performance alone was not enough to gain the same status and compensation their male counterparts enjoy.

“For a man, if he’s a great athlete and recognized for his skill, he is often going to get a lot of endorsements, media attention and fandom that his female counterpart is not receiving for comparable athletic performance,” Bennett said.

A common misconception is that female athletes are paid and promoted less because sport viewers do not want to watch women play. Brison challenges this.

“The argument that no one wants to watch women play is losing traction,” Brison said. “You look at women’s sporting events like the Women’s World Cup and it’s one of the top viewed games in history. Fans want to watch women too.”

Bennett said several respondents identified physical attractiveness as a main barrier. Two female athletes could be equally accomplished, but respondents felt the more attractive athlete would be chosen for sponsorships over them.

“They feel they have to be able to perform and have something else, maybe having an unusual personality or being physically attractive,” Bennett said. “Whereas a man, again, just has to be a good ball player to get fame and sponsor deals.”

CLOSING THE BRANDING GAP

Brison hopes to remedy the branding gap between male and female athletes by educating young, female athletes about their personal brands.

“One of the solutions that came out of this research was education,” Brison said. “Women need to learn at an early age about building, managing and protecting their brand.”

She is partnering with a high school to develop a program focused on teaching young athletes how to build and protect their brands.

“I am teaching these girls about personal branding, how to build it and use social media to maintain it,” Brison said. “So, if they become professional athletes, it is something that is in the back of their minds—how they want to be perceived and what may impact that perception.”

Learn more about this research.

Learn more about Dr. Gregg Bennett and Dr. Natasha Brison.

About the Writer


Heather is responsible for news coverage in the Department of Health and Kinesiology, as well as the Department of Educational Administration and Human Resource Development.

Articles by Heather

For media inquiries, contact our Media Relations Coordinator, Ashley Green

Fundraising


To learn more about how you can assist in fundraising, contact Jody Ford ’99, Sr. Director of Development jford@txamfoundation.com or 979-847-8655

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