NASSM 2024 Conference
Each year, the North American Society for Sport Management (NASSM) hosts a conference where academics, industry professionals, and students gather to exchange ideas, present research, and discuss matters germane to the field of sport management.
Texas A&M Presentation Schedule
Thursday, May 30
Oral presentations
11:05-11:25 a.m.
The Huddle: Unveiling the Role of Social Networks in Tackling Collegiate Athletes’ Mental Health Challenges
Baykal Altiner, Dr. Marlene Dixon
11:30-11:50 a.m.
Working Together and Working Out Together? The Role of Company Sport Involvement on Employee Well-being
Dr. Minjung Kim
2:15-2:35 p.m.
Development of a Sport Career Transition Competency Framework for Student Athlete Development Professionals
Dr. Emily Plunkett, Dr. Michael Sagas
Poster presentations
4:00-4:30 p.m.
A Systematic Review: Understanding the Scope 3 Impacts of Sport Events
Yongjoon Bae, Dr. Brian P. McCullough (advisor)
4:00-4:30 p.m.
Theorizing Institutional Leadership and The Endurance of Sport Institutions
Dr. Calvin Nite, Dr. Marvin Washington, Izzie Guerrero
4:00-4:30 p.m.
An Exploration of Intercollegiate Athletic Employees’ Experiences
Izzie Guerrero, Dr. Calvin Nite
4:00-4:30 p.m.
Institutional Translation with Sport for Development: Implications for Theory and Practice
Emmaculate Owiro, Dr. Calvin Nite
4:00-4:30 p.m.
Unlocking the Cultural Intelligence of Fans Attending Theme Night Events in Sport
Chanwook Do, Paul Yuseung Doh, Jasamine Hill, Dr. Han Soo Kim, Dr. Minjung Kim
4:00-4:30 p.m.
Proposing an Integrated Model of Student Athlete Development Programming
Dr. Emily Plunkett, Joseph Herman, Simran Kaur Sethi
4:30-5:00 p.m.
Making a Case: The NBA’s Recurring Investment in the WNBA
Hailey Harris, Dr. Natasha Brison (advisor), Dr. Calvin Nite
4:30-5:00 p.m.
Impact of Athlete Activism on Fans’ Behavioral Intentions: The Moderating Role of Generation
Farzaneh Kosari, Dr. Natasha Brison (advisor), Dr. Hyun Woo Lee (advisor)
4:30-5:00 p.m.
When Promotions Fail: The Moderation Effect of Privacy Concerns on Creating an Online Account
Seong Jin Park, Fan Ding, Dr. Jun Phil Uhm, Dr. Hyun Woo Lee
4:30-5:00 p.m.
The Influence of The Endorser Type and Message Type on Fans’ Purchase Intention and Attitudes: The Moderating Role of Cultural Difference
Donghyun Kim, Seong Jin Park, Kun Chang, Dr. Hyun Woo Lee
4:30-5:00 p.m.
Comparative Examination of Consumer Behaviors between Chinese International Students and American College Students Attending NBA Games
Fan Ding, Dr. Hyun Woo Lee (Advisor), Donghyun Kim, Kun Chang, Dr. Jun Phil Uhm
4:30-5:00 p.m.
Exogenous Shocks and Virtual Sport: Examining the Impact of COVID-19 on Virtual Cycling Participation
Craig Fulk, Dr. Calvin Nite (advisor), Dr. Hyun Woo Lee (advisor)
4:30-5:00 p.m.
What does ‘sustainability’ mean to professional sport organizations? An investigation based on national context and the green waves framework
Anne Dietrich, Dr. Brian P. McCullough (advisor)
4:30-5:00 p.m.
Environmental Messaging in Sport: Sport Fans’ Perceptions of Environmental Sponsorships
Rafael Rocha, Dr. Brian P. McCullough (advisor), Dr. Galen Trail
Friday, May 31
Oral presentations
10:25-10:45 a.m.
Sustainable Modes of Transportation and Large College Sport Events: Bike share Usage in Austin, Texas
Dr. Gidon Jakar , Dr. Brian P. McCullough, Berk Uzun
10:50-11:10 a.m.
Intrametropolitan Fan Responses to a Multisport Sustainability Campaign
Dr. Timothy Kellison , Dr. Brian P. McCullough , Dr. Jamee Pelcher , Dr. Beth A. Cianfrone
11:15-11:35 a.m.
Logics and Responses to Environmental Sustainability in European Professional Sport Organizations
Anne Dietrich, Dr. Brian P. McCullough
Saturday, June 1
Oral presentations
8:50-9:10 a.m.
Developing Sport Management Students as Critical Thinkers: Best Teaching Practices
Dr. Wendi Zimmer, Dr. Paul Keiper
9:15-9:35 a.m.
Avoiding the Educational Vacuum During Rapidly Changing Times: How Two Sport Management Programs Evolved their Curricula to Meet Industry Needs
Dr. Paul Keiper, Dr. Ryan Zapalac, Dr. Wendi Zimmer, Dr. Brent Estes
9:15-9:35 a.m.
Understanding the Dynamics of Pre-Season Tours in Professional Soccer Leagues
Chanwook Do, Dr. Minjung Kim (advisor)
1:30-1:50 p.m.
Speak Up or Shut Up: The development of psychological safety in sport employees
Jasamine Hill, Dr. Minjung Kim (advisor)
2:30-2:50 p.m.
Nurturing Cultural Intelligence for Career Readiness and Well-being among Student Athletes
Paul Yuseung Doh, Dr. Minjung Kim (advisor), Dr. Christos Anagnostopoulos
2:30-2:50 p.m.
Legitimacy in Institutional Entrepreneurship: The Emergence of Scholastic Esports
Patrick Neff, Dr. Calvin Nite
2:55-3:13 p.m.
Sport Employee Grit vs. Grit S: Evaluating Incremental Validity
Dr. Brent Oja, Dr. Minjung Kim, Dr. Samantha Jordan, Dr. Claire Zvosec, Dr. Géraldine Zeimers
Workshops
10:05-11:05 a.m.
Black Asian Solidarity in Sport Management: A Workshop (Everyone, though, is welcomed)
Dr. Chen Chen, Dr. John Singer, Dr. Roc Rochon, Dr. Tarlan Chahardovali, Dr. Kristi Oshiro