EASM 2024 Conference
The European Association for Sport Management (EASM) was established in 1993 as an independent association of people involved or interested in the management of sport in the broadest sense. EASM membership is composed of academics and professionals from the public, voluntary and commercial sectors.
EASM has a wide international network of experts and National Organizations in the fields of sport management and has close European and Intercontinental relations (the International Sport Management Alliance). Members of EASM come from nearly 40 different countries, and from every continent.

Texas A&M Presentation Schedule
Wednesday, Sept. 4
Oral Presentations
9:20 – 9:40 a.m.
Psychological Safety in Sport Organizations: A Catalyst for Employee Satisfaction and Performance
Dr. Jasamine Hill, Dr. Minjung Kim
10:40 – 11:00 a.m.
How Can Sport Employees Create Their Own Happiness? Examining Sport Employee Well-being Within Institutional Labor Dynamics
Dr. Brent D. Oja, Dr. Minjung Kim, Dr. Calvin Nite, Dr. Jasamine Hill
4:10 – 4:30 p.m.
Exploring Perspectives and Experiences of Philippines Women’s National Team Heritage-Players and Supporters
Dr. Ashlyn Hardie, Dr. Kristi Oshiro, Dr. Marlene A. Dixon
Workshop
2:30 – 4:30 p.m.
Enhancing Delivery and Outcomes of International Sport Management Education: From Theory to Practice
Dr. Marlene A. Dixon, Dr. Arden Slavov, Dr. Hongping Zhang, Dr. Heather Gibson, Becky Geyer, Dr. Karen Danylchuk, Dr. Alyssa Locklear, Dr. Mark LaSota, Dr. Christine Green, Dr. Marijke Taks, Dr. Laurence Chalip, Dr. Robert Baker, Dr. Pamela H. Baker
Thursday, Sept. 5
Oral Presentation
11:50 – 12:10 p.m.
Exploring the Impact of Leadership Response Strategies on Athlete Brand Image and Fan Engagement in Professional Sports
Donghyun Kim, Dr. Hyun-Woo Lee
Friday, Sept. 6
Oral Presentations
9:40 – 10:00 a.m.
A Conceptual Framework for Enhancing Sport Fans’ Cultural Intelligence
Paul Yuseung Doh, Chanwook Do, Dr. Han Soo Kim
10:20 – 10:40 a.m.
Discovering Best Practices for Teaching Critical Thinking to Sport Management Students
Dr. Paul E. Keiper, Dr. Wendi Zimmer
4:00 – 4:20 p.m.
Mental Well-Being Support Expectations of Future Sport Employees
Dr. Wendi Zimmer, Dr. Peter Boedeker