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CEHD researcher investigates the demand shift of Twitter followers during March Madness
-New research by Dr. Hyun-Woo Lee shows how fan engagement fluctuates on social media during March Madness.
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How background music in ads impacts consumers
-You may not pay much attention to the background music playing in an ad, but new research suggests that it has more of an impact than you think.
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Texas A&M sport researcher explores what makes fans attend more games
-A Texas A&M sport management researcher found significant direct effects of a fan’s loyalty to a team, overall stadium environment and desire to stay at a game on the fan’s intentions to return.
Posts tagged with ‘hyun-woo lee’
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