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New research by Dr. Hyun-Woo Lee shows how fan engagement fluctuates on social media during March Madness.
You may not pay much attention to the background music playing in an ad, but new research suggests that it has more of an impact than you think.
A Texas A&M sport management researcher found significant direct effects of a fan’s loyalty to a team, overall stadium environment and desire to stay at a game on the fan’s intentions to return.
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